Digital Marketing for New CRE Agents: A Step-by-Step Guide
For new agents to succeed in the highly competitive field of commercial real estate (CRE), they must build a strong digital marketing and social media presence. This is a quick guide to creating your online presence.
Step 1: Define Your Audience and Goals
Recognize your target audience and your desired outcome. Are you trying to draw in buyers, sellers, landlords, or investors? Which area? What kind of businesses or clientele do you want to focus on? Establish clear goals for thought leadership, lead generation, and brand exposure.
Step 2: Build a Professional Website
In addition to offering helpful material like real estate listings, market assessments, and investing advice, your website should be well designed visually and easy to use. Make sure it is search-engine-optimized to increase your web presence. This will serve as a one-stop hub for all the information on you and what you have to offer.
Step 3: Start Blogging
To share your knowledge on industry updates and CRE trends, start a blog. This enhances the SEO of your website and establishes you as an authority. You can do this either on your personal website, Medium, or LinkedIn.
Step 4: Choose the Right Social Media Platforms
Platforms that best reach your audience should be chosen. While Facebook and Instagram can engage individuals and display properties, LinkedIn is a terrific platform for networking. Make sure you have ample knowledge about the functionalities of each platform and their most active users. In this way, you can optimize the efficiency of your social media marketing strategy.
Step 5: Create Engaging Content
To keep your audience interested, mix interactive content, articles, videos, and infographics. Your audience can learn from and be engaged with your material by returning time and time again. This will help you establish your authority, showcase your expertise, and grow your impact on online communities.
Step 6: Analyze and Adapt
Track the effectiveness of your digital marketing with analytics. Recognize what works and adjust your tactics accordingly. For websites, you can use built-in analytic tools from website hosts like Squarespace or Wix, or use Google Analytics. For social media, you can track the performance of your content using their creator tools or resort to third-party account management software.
Step 7: Stay Consistent
In digital marketing, consistency is essential. Over time, your online profile can be expanded with consistent updates and ongoing interaction.
New CRE agents can successfully build a digital presence that advances their company objectives and forges enduring client relationships by concentrating on these measures. For mentorship and consultation, contact Joe via email: joe@joekillinger.co
