This Thinking Method Can Help You Stand Out Among Other Brokers

Joe Killinger
2 min readSep 12, 2024

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Success in the competitive and fast-paced world of commercial real estate brokerage depends on factors other than knowledge and expertise. One crucial ability that sets elite creators apart from the rest is critical thinking.

Critical thinking: What is It?
The methodical process of deliberately and successfully inferring, applying, analyzing, synthesizing, and/or assessing data from observation, experience, introspection, reasoning, or communication as a foundation for belief and behavior is known as critical thinking. To put it another way, it’s the capacity for critical thought, unbiased information analysis, and well-informed decision-making.

For CRE Brokers, Why is Critical Thinking So Important?
1) Problem-Solving: CRE brokers frequently have to deal with difficult situations like negotiating leases, locating ideal properties, or managing market swings. They can examine issues from several angles and create workable solutions thanks to critical thinking.
2) Market Analysis: A thorough examination of data is necessary to comprehend economic indicators, market trends, and property prices. Brokers who use critical thinking are better able to appraise information and anticipate future events.
3) Evaluation of Client Needs: Brokers that are successful must be able to recognize and comprehend the unique requirements and objectives of their clients. They can ask the proper questions, listen intently, and adjust their services as necessary since they are capable of critical thinking.

4) Negotiation: Effective negotiation involves knowing the interests of the opposing party very well, finding points of agreement, and coming up with plans to reach a win-win solution. For this process to work, critical thinking is necessary.
5) Adaptability: The real estate sector is always changing. By using critical thinking skills, brokers may stay ahead of the curve, embrace new technologies, and adjust to changing market situations.

Ways to Improve Your Critical Thinking Ability:
1) Ask Every Question: Examine presumptions and look for different viewpoints.
2) Gather Information: Look for trustworthy sources and do unbiased data analysis.
3) Assessing the Evidence: Evaluate the veracity and applicability of the data.
4) Examine Various Angles: Consider situations from the perspectives of others.
5) Practice Addressing Problems: Practice solving difficult puzzles or brainteasers to get better at solving problems.
6) Seek Feedback: To pinpoint areas that need work, get input from mentors or coworkers.

CRE brokers may establish themselves as reliable consultants, make wise decisions, and succeed in the long run by honing their critical thinking abilities.

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Joe Killinger
Joe Killinger

Written by Joe Killinger

I build real estate companies & create content to show you how to grow your business-Link To Channel - https://www.youtube.com/c/JoeKillinger?sub_confirmation=1